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Search Engine Optimization - SEO
   
  Generally speaking the text below describes how we go about making your website search engine friendly. This technique comes standard with all of our website designs.
   
  To successfully rank in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.
   
  After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often bring in high rankings without any other special coding and Meta tagging. Once you've become familiar with the ins and outs of SEO writing, you'll be ready to focus on your Title tags, Meta tags and all the other SEO goodies available to you.
   
  Armed with this knowledge and a bit of practice, you'll be able to use your new skills in two very powerful ways:
   
  1. To double-check all newly written, keyword-rich marketing copy (written by you or your copywriters), ensuring that all possible keyword opportunities have been found;
   
  2. To edit existing copy that wasn't originally written with keywords in mind, ensuring that it keeps the original readability and marketing "flow."
   
  Making sure that your keywords are well represented in your copy without losing its readability isn't difficult; however, if you've never done it or thought about it before it can seem like a daunting task. You may be surprised to find all the keyword opportunities your current copy provides you with, if you already have a website on-line. If you are building a new website, you should take some time to write or collect text copy carefully, and not just "throw something" on-line quickly.
   
  Whether you're writing keyword-rich marketing copy from scratch or simply changing the keyword focus of your existing copy, it's not always easy to know where to place those pesky keywords so that they don't interrupt the flow of your writing. Through our years of copywriting with keywords in mind and our own editing of keyword-rich copy, we've discovered some very simple but effective techniques.
   
  These techniques include:
   
  1) Maximizing the Title of the page.
   
  2) Maximizing the Meta Tags & Keyword Saturation (Keywords and Description)
   
  3) Maximizing the text copy on each page and balance the number of times a keyword or phrase appears against your Meta Tags. Each keyword or phrase should appear approx 3-5 times. (And you cannot do it like this - Cars, Cars, Cars, Cars, Cars - This could get you banned from a search engine.) It has to be written in such a way as it interesting and informative. Each page should contain about 500-700 words of "good" text.
   
  4) Link to pages that are not competitors, but, share similiar information to the content of your website.
   
  5) Get other websites, hopefully with similar content to yours, to link to you. This is known as Link Popularity. Building quality "Link Popularity", takes time. It is not an overnight thing.
   
  Word of Warning: DO NOT get involved with "link farms" or "mass link exchange" programs. If they want to link to you - fine. But DO NOT link to them. If you put a link on your site that points at a link farm with a bad rep, you will go down with them. Not Good.
   
  Doing all of this is a big start. The information above we tell you for free. When you are one of our internet customers, we can do alot more than this to help you market your website effectively on the web. Finding an internet business partner today is about more than the cost of hosting, or the cost of the website design. You are making a partnership with a company that will help you achieve your internet goals now and down the road. Selecting seperate internet providers based on price, in the long run, will be counter productive to your company. This old expression still holds true today - "You Get What You Pay For".
   
 
   

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